How Do You Super Bowl?
Sunday night, the New England Patriots and the Atlanta Falcons will shove each other around on synthetic grass for seven pounds of sterling silver. And millions will be watching.
Super Bowl 50 drew 112 million viewers. It’s a major cultural moment, and with that many eyes on the screen, it’s a once-a-year marketing opportunity. A year ago, 62 commercials were scattered during the game breaks. Major corporations plan and rehearse all year for one coveted 30-second spot ($5 million each!). Somet..