Meet the Pro-Life Group Cracking Planned Parenthood’s Favorite Market
A business executive, a technology guru, and a CEO consultant all walked into the pro-life movement.
Using skills they’d honed in the for-profit business world, they began to do something no one else was doing: reach and influence what the industry calls “abortion-determined” women, those who have already decided to end their pregnancies.
Seven years later, they’re leaders of a pro-life nonprofit called Human Coalition.
“When you look at market penetration in the manufacturing world, you figu..